Driving Safer Communities: Ontario Traffic Council launches campaign in support of Ontario’s new Automated Speed Enforcement program
New road safety measure to help reduce speeding expected to be live as early as spring 2020
Monday, January 6, 2020
Whitby, ON – Following the filing of Reg. 398/19: AUTOMATED SPEED ENFORCEMENT under the Safer School Zones Act by the Ontario Ministry of Transportation in November 2019, the Ontario Traffic Council (OTC) today announced its support for and endorsement of the program via the launch of Driving Safer Communities, a campaign to raise awareness of the use of ASE to reduce speeds in school zones and community safety zones where the posted speed limit is under 80 km/h.
Over the past two and a half years, the OTC has worked alongside its participating municipalities as well as the Ministry of Transportation to develop a transparent, consistent and sustainable ASE program that is designed to change driver behaviour in order to increase speed compliance in school zones and community safety zones. With the regulation giving Ontario’s municipalities the ability to adopt new and enhanced tools such as ASE to promote road safety in these designated areas, Ontarians can expect to see ASE systems deployed across the province as early as this spring.
The Driving Safer Communities campaign, comprised of a microsite at www.ASEOntario.com, including a comprehensive list of FAQs, is designed to ensure the public is well educated about the benefits of this important speed reduction tool and how vehicle owners may be affected. In addition, the OTC has launched a campaign Facebook page at @ASEONT to provide the public with access to a platform for engaging in important dialogue about road safety.
An automated system that uses a camera and a speed measurement device, ASE is one of many methods used – along with engineering activities, education initiatives and police enforcement – to enforce speed limits in areas with vulnerable populations. Participating municipalities will implement ASE technology via a data-driven approach that reflects information they have been capturing in their own communities including the exposure of vulnerable road users in relation to vehicles; prior collisions; zone environment such as the location of schools, bridges, bicycle paths, etc.; speed data; public input; and enforcement input with this data used to identify locations where speed is a factor in road and pedestrian safety.
For example, 2018 data from the City of Toronto demonstrates that in just one week more than 50,000 drivers were identified going over the posted speed limit of 30 km/h along Rockcliffe Blvd, which is in a community safety zone, with the maximum speed clocked at 156 km/h and 2019 data from Niagara Region shows the critical need to address speeding in school zones and community safety zones with more than 25,000 and 100,000 drivers identified going over the posted speed limit of 50 km/h along Pelham and Montrose Roads, respectively.
“Despite speed being a contributing factor in approximately one third of fatal collisions across Canada, data being collected by municipalities across the province clearly demonstrates that vehicles are continuing to speed,” said Geoff Wilkinson, executive director, OTC. “On behalf of the OTC, and our members, we wholeheartedly endorse the province’s implementation of ASE, and to further support the program we have launched the Driving Safer Communities campaign to ensure Ontario residents are well informed about this safety tool as a proven method for enforcing the posted speed limits in school zones and community safety zones.”
Toronto, Ottawa, Brampton and Niagara Region will be the first of Ontario’s municipalities to implement ASE with several other municipalities also anticipated to follow in the coming months including Burlington, London, Durham Region, Mississauga, Peel Region and York Region, among others. Clear ASE signage will be posted everywhere ASE is placed including signs installed prior to the issuance of tickets to provide motorists with a warning that ASE systems will be coming to each specific location.
“With the most recent Ontario Road Safety Annual Report from the Ministry of Transportation showing that the number of people killed in Ontario in speed-related collisions increased by 13 per cent from 2015 to 2016, there is no better time for the launch of the OTC’s Driving Safer Communities campaign to raise awareness of ASE and support its use in locations where speed is a proven factor in road and pedestrian safety,” said Peter Sejrup, staff sergeant, Peterborough Police Service and director, OTC. “Ultimately, this is about safety and adhering to the posted speed limit is the law. We welcome ASE to Ontario’s school zones and community safety zones as an effective way to improve road user safety.”
About the Ontario Traffic Council
The Ontario Traffic Council (OTC) is a leading voice in multi-modal transportation in Ontario, offering diverse expertise in traffic engineering, transportation planning, safety and traffic enforcement.Established in 1950, the association was created to improve traffic management in Ontario by drawing on the knowledge and expertise of those in the field of enforcement, engineering and education. Today, the organization promotes excellence in the multi-modal transportation field through education, guidance and sharing expertise supported by its members across Ontario regions, cities, towns, counties and industry businesses (consultants and vendors). Membership also includes individuals who have an interest in and responsibility for traffic and active transportation engineering, planning and road user safety including engineers, planners, police services, parking enforcement, other municipal staff and elected representatives.
Media contacts:
Geoff Wilkinson
OTC
647-346-4050
geoff@otc.org